The Premier Program is created for the business owner who does not want to think or worry about their online marketing at all. With this program, Tolero takes care of everything. You receive all of the features in the Deluxe program plus comprehensive social networking management, active network building, review management, and additional social networking boosts to augment online interaction, immediate exposure, and long term results. Details below.
$1,195.00 / month and a $1,000.00 sign-up fee
Custom, Responsive Website
Tolero will make a comprehensive website created with dedicated domain name, mobile responsive design, integrated search engine optimization, integrated geolocation, search engine optimized text, licensed imagery, SSL encryption, and more for you to use. Tolero will provide all general information, text and imagery. Client will be responsible for providing any personal images (i.e. pictures of owner, staff, office, etc…) and personal text (i.e. resume, custom text on proprietary techniques, etc…). We will continue to update website functionality and responsive features as technology continues to change.
Please note that we do create a complete website from scratch. We do this to ensure that the domain name, coding, text and imagery meets search engine optimization requirements, geolocation requirements, customer conversion guidelines, and is free of malware and coding errors. We can migrate some text, concepts, or information from an old website if applicable but will not replicate features or text that does not meet our guidelines. We can only use imagery that includes proof of ownership or license for use.
Custom Icon and Image Logo
Tolero will create a custom, web-ready, icon and logo for the website. The graphics will be created with SEO, mobile responsive technology and website analytics in mind. Each graphic will be created in different sizes (approximately 13 different sizes) and formats to seamlessly integrate between platforms (including sizes for primary social media platforms). We may be able to use an existing icon and/or logo if they meet our requirements and, if not, we may to be to create a website logo and icon that closely resemble an existing logo and/or icon.
With this program, Tolero will create custom templates for use with your business identity. Templates include the layout and graphics for business cards and letterhead. The graphic will be formatted and intended for use via self or professional printing (i.e. Moo.com or VistaPrint.com). Initial design plus 1 redesign are included.
High Speed Server Hosting
Your program will be hosted on a high speed server. Hosting includes high speed cloud server, redundancy, managed firewall, bandwidth and backup performance utilization, managed data backups and restores, DDoS mitigation, server virus scanning, automated updates, and 24/7 monitoring.
Tolero provides each program a dedicated SSL Certificate with 256 bit encryption and authentication and 4096 bit key length. SSL is the standard security technology for establishing an encrypted link between a web server and a browser and ensures that all data passed between the web server and browsers remain private and integral.
This program includes a Multi Domain SSL and allows you to include up to 2 additional domain names to be forwarded and masked to the URL provided by Tolero. The multi domain SSL will ensure that the primary site as well as traffic driven by your 2 additional domain names are secured by SSL Encryption. For example, tolerodomainname.com, JohnSmithLegal.com, and JSLawFirm.com will all display the same site information, will all keep and show their domain names in the address bar, and will all be SSL encrypted. Thus, ensuring that existing and new traffic will have a seamless experience.
- 1 Secure Contact Form
- 3 Additional Forms (i.e. reviews, appointments, etc…)
Secure Email Account
This program includes a total of 3 encrypted Microsoft Exchange email accounts. One account is dedicated to the domain we purchase for the program (for example: email@example.com). This email account ensures secure communication between the website and server, Tolero and you, and you and your clients.
The additional email account can be associated with the domain name purchased by Tolero or with a domain name you own personally (your choice). For example, if you use your personal, then both firstname.lastname@example.org and John@JohnSmithLegal.com will resolve perfectly and securely. We will help you configure and set up any accounts associated with personally owned domain name. Additional primary encrypted Microsoft Exchange email accounts are available for $20 per month per account.
Tolero includes one local phone number for the website. This number automatically forwards to your office number for seamless communication. This number allows us to track how many clients contact you directly via phone from the website.
Search Engine Optimization
Tolero will utilize passive and active search engine optimization throughout the design and marketing process. We will continue to update our code and practices so that the marketing remains optimized even as technology and search engine algorithms continue to change.
This program includes up to 3 support requests per month. Support requests can be used to request text and graphic adds/moves/changes. Examples include the addition of an article, change of a team member, coupon graphic request, etc. Each support request is the equivalent of approximately 20 minutes of work. Additional support requests can be purchased for $20 per request.
Ad Graphics Requests
This program includes up to 2 custom ad graphic requests per month. Ad graphic requests can be used to request custom images and graphics. Examples include the creation of promotional ads, new business card templates, print ads, logo changes, and more. Each ad graphic request is the equivalent of approximately 1 hour of work. Additional ad graphic requests can be purchased for $120 per request.
Customer Reviews and/or Testimonials
Tolero will install and/or migrate over customer reviews that your clients have written for you and your business. The website will also link to review sections in social networking accounts via dedicated code to maximize customer interaction.
With this program, Tolero will manage all customer reviews and communication. We will validate positive reviews and consult you for feedback on negative reviews before responding appropriately.
Social Networking Integration (Articles and Graphics)
This program includes the update and/or creation of no less than 5 business based social media accounts, directory accounts and local networking accounts. Tolero will create and install the brand associated imagery, company Impressum (aka statement of ownership and mission), and service descriptions for each account.
Tolero will post 8 unique items (a combination of 4 articles and 4 graphic or promotional posts) each month to the primary website and/or each social networking account.
With this program, Tolero will manage all social networking accounts, up to 100 communications per month. We will actively invite followers and/or friends, respond to comments, pass on reviews, and encourage interaction. We will forward on any social networking leads or personalized comments.
Pay Per Click Management
This program includes the management of 1 pay per click (PPC) campaign through Google. This is an optional feature. PPC management includes the ad text, keyword research, target market research, landing page creation, dedicated PPC domain name, and oversight of one service or topic (i.e. Reno estate planning).
PPC campaigns are optional. Client will be responsible for the individual PPC charges. The client must be willing to dedicate a minimum of $500 per month for PPC charges (this budget goes directly to Google). Client must provide a credit card to remain on file with Google for PPC charges. Tolero handles the management of the campaign and will not mark up nor will it take a percentage of individual PPC charges.
This program includes the management of all PPC activity for 1 compaign. Management for additional PPC campaigns can be purchased for $200 per campaign per month.